Role
Principal Product Designer
Visual Designer
Researcher
Client
Intuit
Duration
1 year
One Intuit Design Community Best Practices
Overview
To create a comprehensive playbook outlining best practices for Intuit's 'Design for Delight' (D4D) process, ensuring consistent and high-quality design across Intuit's 600 designer team.
Approach
Interviewed designers across Intuit to build customer empathy.
Collaborated with Design leadership to identify key areas of focus and best practices.
Conducted workshops and interviews with design teams to gather insights and feedback.
Defined the involvement, deliverables, and outcomes for each stage of the D4D process: building deep customer empathy, going broad before narrowing, and rapid experimenting with customers.
Created detailed Figma documentation on file organization for cross-functional collaboration.
Outcome
Launched the playbook at a One Intuit Design Community (OIDC) all-hands meeting, ensuring widespread awareness and adoption.
The playbook became a frequently referenced resource, adopted by 62% of the team.
The Figma template was used on 86% of new projects.
Improved collaboration across teams, reducing re-design-related issues.
Enhanced overall design quality, with a 20% increase in positive feedback from stakeholders and customers.